Hi, I'm Royce Brooks.

Building consumer growth activation experiences across web, mobile, and backend, while bringing prior Coinbase One and Member Experiences work into the next phase of customer-facing growth.

• Joined the Consumer Growth Activations team to work on customer activation, growth systems, and high-scale consumer product surfaces.
• Built Coinbase One and Member Experiences product flows across React Native and web, including onboarding, plan changes, member benefits, and account management flows.
• Migrated product surfaces toward more configurable, server-driven patterns so teams could launch and iterate without scattering one-off frontend logic everywhere.
• Worked across eligibility, benefit presentation, experiments, analytics, and rollout safety for member-facing launches.
• Co-led Member Week, a high-visibility subscriber campaign with daily drops, targeting, analytics, and cross-team coordination.
• Partnered with payments teams on transaction-critical customer flows and membership benefit surfaces.
• Built notification infrastructure and in-app notification patterns used across Coinbase web and mobile surfaces.
• Shipped full-stack product work across GraphQL contracts, Go-backed services, React, and React Native clients.

Worked on ordering experiences for customers and merchants, where product clarity mattered because the software sat close to real-world operations.

• Built frontend product flows with React, TypeScript, MobX, and MobX-State-Tree.
• Worked on merchant controls around order preferences, throttling, and order hours.
• Led customer and merchant ordering work where interface clarity directly affected real-world fulfillment.
• Introduced clearer technical specs for ambiguous work so product, design, and engineering could move together.
• Helped translate operational edge cases into product states that were easier for teams to reason about and ship.

Grew up through a mix of frontend, backend, teaching, integrations, and platform work.

• Built Angular and React interfaces, Slack integrations, Java and Go services, logging systems, and cloud-backed product features.
• Worked across web, API, integrations, observability, and internal tooling.
• Taught and mentored developers while building the communication habits that later shaped technical lead work.
• Learned to care about both the shape of the user experience and the machinery underneath it.